“Being greener or greenwashing”: The new reality of Corporate
Social Responsibility Practices across Czech Automotive firms

Přehled o publikaci

D 2021

“Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms

JADERNÁ, Eva; Emil VELINOV a Jana PECHOVÁ

Základní údaje

Originální název

“Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms

Autoři

JADERNÁ, Eva; Emil VELINOV a Jana PECHOVÁ

Vydání

Trnava, Slovakia, Marketing Identity: New changes, new challenges, od s. 712-718, 7 s. 2021

Nakladatel

Marketing Identity: New changes, new challenges

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

odkaz na domovskou stránku výsledku

Označené pro přenos do RIV

Organizace

Škoda Auto Vysoká Škola z.ú. – Repozitář

ISBN

978-80-572-0220-2

Klíčová slova anglicky

sustainability; corporate social responsibility; green washing; automobile industry

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 22. 9. 2024 15:36, Barbora Dobrá

Anotace

V originále

Corporate social responsibility (CSR) is a widely discussed topics in the management segment of car manufacturers. The tendency to be greener than green, to be responsible to the society, to support economic growth in regions influences everyday decisions as much as strategic directions. Are the Czech businesses in the automotive industry socially responsible? How do they react to new challenges? This paper aims to show CSR activities provided by car manufacturers/their suppliers in the Czech Republic. The authors have divided it into 3 major pillars of CSR – economic, environmental, and social.

Přiložené soubory

Jaderna_a_kol._D_Being_greener.pdf

Citovat

JADERNÁ, Eva; Emil VELINOV a Jana PECHOVÁ. “Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms. Online. In Marketing Identity: New changes, new challenges. Trnava, Slovakia: Marketing Identity: New changes, new challenges, 2021, s. 712-718. ISBN 978-80-572-0220-2.

@inproceedings{63968,
   author = {Jaderná, Eva and Velinov, Emil and Pechová, Jana},
   address = {Trnava, Slovakia},
   booktitle = {Marketing Identity: New changes, new challenges},
   keywords = {sustainability; corporate social responsibility; green washing; automobile industry},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Trnava, Slovakia},
   isbn = {978-80-572-0220-2},
   pages = {712-718},
   publisher = {Marketing Identity: New changes, new challenges},
   title = {“Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms},
   url = {https://www.researchgate.net/publication/356564841_BEING_GREENER_OR_GREENWASHING_THE_NEW_REALITY_OF_CORPORATE_SOCIAL_RESPONSIBILITY_PRACTICES_ACROSS_CZECH_AUTOMOTIVE_FIRMS},
   year = {2021}
}

TY  - CONF
ID  - 63968
AU  - Jaderná, Eva - Velinov, Emil - Pechová, Jana
PY  - 2021
TI  - “Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms
PB  - Marketing Identity: New changes, new challenges
CY  - Trnava, Slovakia
SN  - 9788057202202
KW  - sustainability
KW  - corporate social responsibility
KW  - green washing
KW  - automobile industry
UR  - https://www.researchgate.net/publication/356564841_BEING_GREENER_OR_GREENWASHING_THE_NEW_REALITY_OF_CORPORATE_SOCIAL_RESPONSIBILITY_PRACTICES_ACROSS_CZECH_AUTOMOTIVE_FIRMS
N2  - Corporate social responsibility (CSR) is a widely discussed topics in the management segment of car manufacturers. The tendency to be greener than green, to be responsible to the society, to support economic growth in regions influences everyday decisions as much as strategic directions. Are the Czech businesses in the automotive industry socially responsible? How do they react to new challenges? This paper aims to show CSR activities provided by car manufacturers/their suppliers in the Czech Republic. The authors have divided it into 3 major pillars of CSR – economic, environmental, and social.
ER  -

JADERNÁ, Eva; Emil VELINOV a Jana PECHOVÁ. “Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms. Online. In \textit{Marketing Identity: New changes, new challenges}. Trnava, Slovakia: Marketing Identity: New changes, new challenges, 2021, s.~712-718. ISBN~978-80-572-0220-2.

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