Přehled o publikaci
2021
“Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms
JADERNÁ, Eva; Emil VELINOV and Jana PECHOVÁBasic information
Original name
“Being greener or greenwashing”: The new reality of Corporate Social Responsibility Practices across Czech Automotive firms
Authors
JADERNÁ, Eva; Emil VELINOV and Jana PECHOVÁ
Edition
Trnava, Slovakia, Marketing Identity: New changes, new challenges, p. 712-718, 7 pp. 2021
Publisher
Marketing Identity: New changes, new challenges
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
Marked to be transferred to RIV
No
Organization
Škoda Auto Vysoká Škola z.ú. – Repository
ISBN
978-80-572-0220-2
Keywords in English
sustainability; corporate social responsibility; green washing; automobile industry
Tags
International impact, Reviewed
Changed: 22/9/2024 15:36, Barbora Dobrá
Abstract
In the original language
Corporate social responsibility (CSR) is a widely discussed topics in the management segment of car manufacturers. The tendency to be greener than green, to be responsible to the society, to support economic growth in regions influences everyday decisions as much as strategic directions. Are the Czech businesses in the automotive industry socially responsible? How do they react to new challenges? This paper aims to show CSR activities provided by car manufacturers/their suppliers in the Czech Republic. The authors have divided it into 3 major pillars of CSR – economic, environmental, and social.
