The issue of sustainability is a topic that has been very much debated in recent years. The tourism industry is striving to create consistency between economic, social and environmental areas. The award of the eco-label allows companies to apply a tool for managing environmental principles and to orient the market for environmentally friendly accommodation. The issue was whether eco-label certification Flower is considered as an indicator of the environmental responsibility of accommodation facilities in the region and whether the distribution of eco-friendly accommodation facilities is reflected by the eco-innovation index. The results of the survey show a lower interest in accommodation facilities and the independence between the degree of eco-innovation about certification and the certification of accommodation facilities.