Přehled o publikaci
2024
The impact of incentives and IoT integration on young consumers’ adoption of pay-per-wash services: a behavioral analysis
NIKOLAEV, Dmitrii, Serebriannikov MIKHAIL, Aduku STEPHANIE, Perez LUIS ANTONIO ANGELES, Ar EMRE et. al.Basic information
Original name
The impact of incentives and IoT integration on young consumers’ adoption of pay-per-wash services: a behavioral analysis
Authors
NIKOLAEV, Dmitrii, Serebriannikov MIKHAIL, Aduku STEPHANIE, Perez LUIS ANTONIO ANGELES, Ar EMRE, Sekyere Baako SETH-JUNIOR, Lachner NORMAN and Pfeiffer JANA ELISABETH MARIE
Edition
Lithuania, New Trends in Contemporary Economics, Business and Management. Selected Proceedings of the 14th International Scientific Conference “Business and Management 2024” p. 309-320, 12 pp. 2024
Publisher
Vilnius Gediminas Technical University
Other information
Language
English
Type of outcome
Proceedings paper
Country of publisher
Lithuania
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
Organization
Ekonomicko-správní fakulta – Repository – Repository
ISSN
Keywords in English
consumer behavior; consumer decision-making; IoT integration; technology adoption
Changed: 14/3/2025 00:51, RNDr. Daniel Jakubík
Abstract
V originále
This study explores pay-per-wash (PPW) services, focusing on young consumers drawing from a dataset of 457 responses collected from Germany and the Czech Republic. Utilizing gender and living conditions as segmentation criteria, the research uncovers both shared and distinct preferences among this demographic. Key findings highlight a universal appeal for Internet of Things (IoT)-enabled features, as well as the significance of both monetary and nonmonetary incentives in driving PPW service adoption. Notably, females demontrate a stronger preference for timely operations, complimentary detergents, and eco-friendly solutions. However, while providing valuable insights, the research acknowledges limitations, such as potential segmentation oversights and an exclusive focus on a specific age bracket. Moreover, the study validates three hypotheses regarding the positive impact of IoT features, optimized washing settings, and sustainable behavior on young consumers’ inclination toward the PPW model. By offering a roadmap for PPW services, the research emphasizes the importance of adopting a balanced marketing approach that considers both universal and gender-specific preferences.
