In the light of traditional approaches to the post-Tridentine coronation of images in East-Central Europe, the aim of this paper is to analyse the coronation of the miraculous icon of Our Lady of Kodeń in 1723 from a different point of view, highlighting the unique dual relationship between the image and the Sapieha family. Using the specific example of the Madonna of Kodeń, this study will emphasise the political influence of divine images beyond their religious meaning. It will also provide a unique opportunity to gain insight into the creation of a family legend about their special relationship with the Mother of God.