Certified product buying preferences under the influence of
COVID-19

ENPřihlásit se Přihlásit se (EduID)

Certified product buying preferences under the influence of COVID-19

Přehled o publikaci

J 2021

Certified product buying preferences under the influence of COVID-19

JADERNÁ, Eva a Vasilii OSTIN

Základní údaje

Originální název

Certified product buying preferences under the influence of COVID-19

Autoři

JADERNÁ, Eva a Vasilii OSTIN

Vydání

Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2021, 1338-7944

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Odkaz na plný text výsledku

Organizace

Škoda Auto Vysoká Škola o.p.s. – Repozitář

Klíčová slova anglicky

pandemic; consumer; sustainability; environmental; product; certification

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 23. 9. 2024 10:54, Barbora Dobrá

Anotace

V originále

Sustainability products became a “new normal” for the nowadays society. Different aspects of government, economical and socio-cultural issues affect the sustainability certificate perception by final consumers. The aim of this paper is to consider findings from marketing research and analyze the outputs. The survey monitored green behavior by the Czech consumers in time. The reason and motivation of this analysis was the academic interest in Czech buying behavior modification, caused by pandemic COVID-19. Sustainability products contribute different specifics related to the way of production, processing, and selling. All mentioned aspects reflect the final consumer buying decision which can fluctuate under the worldwide and local impacts.

Přiložené soubory

Jaderna__Ostin_Jost_Certified_product.pdf

Citovat

JADERNÁ, Eva a Vasilii OSTIN. Certified product buying preferences under the influence of COVID-19. Marketing Science & Inspirations. Bratislava, Slovenská republika: Universita Komenského v Bratislave, Fakulta managementu, 2021, roč. 16, č. 1, s. 46-54. ISSN 1338-7944.

@article{64007,
   author = {Jaderná, Eva and Ostin, Vasilii},
   article_location = {Bratislava, Slovenská republika},
   article_number = {1},
   keywords = {pandemic; consumer; sustainability; environmental; product; certification},
   language = {eng},
   issn = {1338-7944},
   journal = {Marketing Science & Inspirations},
   title = {Certified product buying preferences under the influence of COVID-19},
   url = {https://msijournal.com/wp-content/uploads/2021/05/MSI_v16_iss1.pdf},
   volume = {16},
   year = {2021}
}

TY  - JOUR
ID  - 64007
AU  - Jaderná, Eva - Ostin, Vasilii
PY  - 2021
TI  - Certified product buying preferences under the influence of COVID-19
JF  - Marketing Science & Inspirations
VL  - 16
IS  - 1
SP  - 46-54
EP  - 46-54
PB  - Universita Komenského v Bratislave, Fakulta managementu
SN  - 1338-7944
KW  - pandemic
KW  - consumer
KW  - sustainability
KW  - environmental
KW  - product
KW  - certification
UR  - https://msijournal.com/wp-content/uploads/2021/05/MSI_v16_iss1.pdf
N2  - Sustainability products became a “new normal” for the nowadays society. Different aspects of government, economical and socio-cultural issues affect the sustainability certificate perception by final consumers. The aim of this paper is to consider findings from marketing research and analyze the outputs. The survey monitored green behavior by the Czech consumers in time. The reason and motivation of this analysis was the academic interest in Czech buying behavior modification, caused by pandemic COVID-19. Sustainability products contribute different specifics related to the way of production, processing, and selling. All mentioned aspects reflect the final consumer buying decision which can fluctuate under the worldwide and local impacts.
ER  -

JADERNÁ, Eva a Vasilii OSTIN. Certified product buying preferences under the influence of COVID-19. \textit{Marketing Science \&{} Inspirations}. Bratislava, Slovenská republika: Universita Komenského v Bratislave, Fakulta managementu, 2021, roč.~16, č.~1, s.~46-54. ISSN~1338-7944.