Přehled o publikaci
2022
Online Shopping, Services and Advertising in the Post-Covid Changes
PŘIKRYLOVÁ, Jana and Ladislav PÁTÍKBasic information
Original name
Online Shopping, Services and Advertising in the Post-Covid Changes
Authors
PŘIKRYLOVÁ, Jana and Ladislav PÁTÍK
Edition
Trnava, Slovakia, MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE, p. 494-509, 16 pp. 2022
Publisher
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
ISBN
978-80-572-0297-4
Keywords in English
Marketing Research; Marketing Communications; Consumer Behavior; Social Networks; Marketing; Shopping; Tools of Marketing Communications
Tags
International impact, Reviewed
Changed: 21/9/2024 11:30, Barbora Dobrá
Abstract
V originále
Today’s world is overwhelmed with advertising for consumers. We see it on TV, on the computer, on mobile phones, on public transport and basically at every step. People are reconciled to this aspect of everyday life and often do not perceive the supported product as the manufacturers would like to. Trends are changing in every segment of our daily lives, and in the world of advertising, with the advent of new technologies and possibilities, trends are changing as well. Consumers need to know what they are buying and trust the brand. Trust is hard to buy by advertising on TV, banners, or targeted advertising on social networks such as Facebook, Instagram and others. Consumer trust is difficult to build. The aim of this study is to define the current form of online marketing and characterize its individual tools. We focus on online services and shopping. By analyzing literature and Kantar research studies, deduction and synthesis to subsequently detect key changes in online marketing, online advertising, online shopping and services in post-covid era.
