Online Shopping, Services and Advertising in the Post-Covid
Changes

ENPřihlásit se Přihlásit se (EduID)

Online Shopping, Services and Advertising in the Post-Covid Changes

Přehled o publikaci

D 2022

Online Shopping, Services and Advertising in the Post-Covid Changes

PŘIKRYLOVÁ, Jana a Ladislav PÁTÍK

Základní údaje

Originální název

Online Shopping, Services and Advertising in the Post-Covid Changes

Autoři

PŘIKRYLOVÁ, Jana a Ladislav PÁTÍK

Vydání

Trnava, Slovakia, MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE, od s. 494-509, 16 s. 2022

Nakladatel

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

Odkaz na plný text výsledku

Organizace

Škoda Auto Vysoká Škola o.p.s. – Repozitář

ISBN

978-80-572-0297-4

Klíčová slova anglicky

Marketing Research; Marketing Communications; Consumer Behavior; Social Networks; Marketing; Shopping; Tools of Marketing Communications

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 21. 9. 2024 11:30, Barbora Dobrá

Anotace

V originále

Today’s world is overwhelmed with advertising for consumers. We see it on TV, on the computer, on mobile phones, on public transport and basically at every step. People are reconciled to this aspect of everyday life and often do not perceive the supported product as the manufacturers would like to. Trends are changing in every segment of our daily lives, and in the world of advertising, with the advent of new technologies and possibilities, trends are changing as well. Consumers need to know what they are buying and trust the brand. Trust is hard to buy by advertising on TV, banners, or targeted advertising on social networks such as Facebook, Instagram and others. Consumer trust is difficult to build. The aim of this study is to define the current form of online marketing and characterize its individual tools. We focus on online services and shopping. By analyzing literature and Kantar research studies, deduction and synthesis to subsequently detect key changes in online marketing, online advertising, online shopping and services in post-covid era.

Přiložené soubory

Prikrylova__Patik_D_Online_shopping.pdf

Citovat

PŘIKRYLOVÁ, Jana a Ladislav PÁTÍK. Online Shopping, Services and Advertising in the Post-Covid Changes. Online. In MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE. Trnava, Slovakia: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, s. 494-509. ISBN 978-80-572-0297-4.

@inproceedings{63928,
   author = {Přikrylová, Jana and Pátík, Ladislav},
   address = {Trnava, Slovakia},
   booktitle = {MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE},
   keywords = {Marketing Research; Marketing Communications; Consumer Behavior; Social Networks; Marketing; Shopping; Tools of Marketing Communications},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Trnava, Slovakia},
   isbn = {978-80-572-0297-4},
   pages = {494-509},
   publisher = {Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava},
   title = {Online Shopping, Services and Advertising in the Post-Covid Changes},
   url = {https://is.vsfs.cz/publication/10334/metaverse-is-the-new-universe.pdf},
   year = {2022}
}

TY  - CONF
ID  - 63928
AU  - Přikrylová, Jana - Pátík, Ladislav
PY  - 2022
TI  - Online Shopping, Services and Advertising in the Post-Covid Changes
PB  - Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
CY  - Trnava, Slovakia
SN  - 9788057202974
KW  - Marketing Research
KW  - Marketing Communications
KW  - Consumer Behavior
KW  - Social Networks
KW  - Marketing
KW  - Shopping
KW  - Tools of Marketing Communications
UR  - https://is.vsfs.cz/publication/10334/metaverse-is-the-new-universe.pdf
N2  - Today’s world is overwhelmed with advertising for consumers. We see it on TV, on the computer, on mobile phones, on public transport and basically at every step. People are reconciled to this aspect of everyday life and often do not perceive the supported product as the manufacturers would like to. Trends are changing in every segment of our daily lives, and in the world of advertising, with the advent of new technologies and possibilities, trends are changing as well. Consumers need to know what they are buying and trust the brand. Trust is hard to buy by advertising on TV, banners, or targeted advertising on social networks such as Facebook, Instagram and others. Consumer trust is difficult to build. The aim of this study is to define the current form of online marketing and characterize its individual tools. We focus on online services and shopping. By analyzing literature and Kantar research studies, deduction and synthesis to subsequently detect key changes in online marketing, online advertising, online shopping and services in post-covid era.
ER  -

PŘIKRYLOVÁ, Jana a Ladislav PÁTÍK. Online Shopping, Services and Advertising in the Post-Covid Changes. Online. In \textit{MARKETING IDENTITY: METAVERSE IS THE NEW UNIVERSE}. Trnava, Slovakia: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, s.~494-509. ISBN~978-80-572-0297-4.