Přehled o publikaci
2022
How doomscrolling habits might be used for effective marketing communications in metaverse
ŠTRACH, PavelBasic information
Original name
How doomscrolling habits might be used for effective marketing communications in metaverse
Authors
ŠTRACH, Pavel
Edition
Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2022, 1338-7944
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
Keywords in English
daily news; mental and physical health; doomscrolling
Tags
International impact, Reviewed
Changed: 19/9/2024 12:02, Barbora Dobrá
Abstract
V originále
An influx of bleak news started by a regular dose of numbers of infected, hospitalized and deaths in the time of covid continues today with a daily ration of tragic War News. For many people, the morning consumption of scary news has become an obsession for which coined the term doomscrolling.
