Přehled o publikaci
2022
Configurator as a tool of marketing communication and its use in achieving emission targets
BERÁNEK, MartinaBasic information
Original name
Configurator as a tool of marketing communication and its use in achieving emission targets
Authors
BERÁNEK, Martina
Edition
Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2022, 1338-7944
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
Keywords in English
Emission targets; Configurator; Automotive
Tags
International impact, Reviewed
Changed: 17/9/2024 20:41, Barbora Dobrá
Abstract
V originále
This article focuses on the issue of car emission targets and using the automobile configurator as a tool of marketing communication which can help to achieve emission goals.
