Přehled o publikaci
2023
X Factor: Mastering the mystery of successful customer connections
ŠTRACH, PavelBasic information
Original name
X Factor: Mastering the mystery of successful customer connections
Authors
ŠTRACH, Pavel
Edition
Marketing Science & Inspirations, Bratislava, Universita Komenského v Bratislave, Fakulta managementu, 2023, 1338-7944
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
Keywords in English
X factor; marketing communication; customer satisfaction
Tags
International impact, Reviewed
Changed: 15/9/2024 01:41, Barbora Dobrá
Abstract
V originále
X Factor is something noteworthy or special. It is a quality which is hard to describe, yet all of us would like to have it. Letter X has been a powerful weapon in marketing for decades. Words such as eXtra, eXclusive, eXpertise, eXcitement or eXperience have been popular jargon among marketing professionals. Marketers play with the symbolism of "X" to evoke curiosity or intrigue in their branding.
