Přehled o publikaci
2022
Thirty years of retail transformation in V4 countries
KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T. et. al.Základní údaje
Originální název
Thirty years of retail transformation in V4 countries
Autoři
KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T., Dariusz ILNICKI a Ryan WYETH
Vydání
First edition. Polsko, 200 s. 2022
Nakladatel
De Gruyter Poland Sp. z o.o.
Další údaje
Jazyk
angličtina
Typ výsledku
Odborná kniha
Stát vydavatele
Polsko
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Odkazy
Organizace
Ekonomicko-správní fakulta – Masarykova univerzita – Repozitář
ISBN
978-83-67405-05-8
Klíčová slova anglicky
development; localization; network; retail unit; shopping behaviour; shopping centres; spatial distribution
Návaznosti
MUNI/A/1406/2021, interní kód Repo.
Změněno: 13. 3. 2023 03:45, RNDr. Daniel Jakubík
Anotace
V originále
The book presents a comprehensive view of the development and transformation of retail in Central Europe, specifically in the Czech Republic, Slovakia, Poland, and Hungary (so-called Visegrad Group countries, Visegrad Four or V4). These countries have long-term common historical ties and culture, the consequences of a socialist past and are still united by common economic and geopolitical interests. The text aims to present readers with a deeper insight into the retail environment of the V4 countries, which is linked to three decades of post-socialist transformation. This was and is associated with a fundamental change in the economic environment, localization strategies and spatial distribution creating a new network structure, with new catchment and commuting links associated with the development of large retail units, and with a fundamental change in shopping behavior and consumer preferences of the affected populations by restricting purposeful shopping only and moving to entertainment and leisure in shopping centres. The book also reflects current trends in the use of smart technologies in shopping and responds to the impact of the COVID-19 pandemic on today's retail.