B 2022

Thirty years of retail transformation in V4 countries

KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T. et. al.

Basic information

Original name

Thirty years of retail transformation in V4 countries

Authors

KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T., Dariusz ILNICKI and Ryan WYETH

Edition

First edition. Polsko, 200 pp. 2022

Publisher

De Gruyter Poland Sp. z o.o.

Other information

Language

English

Type of outcome

Book on a specialized topic

Country of publisher

Poland

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

Organization

Ekonomicko-správní fakulta – Repository – Repository

ISBN

978-83-67405-05-8

Keywords in English

development; localization; network; retail unit; shopping behaviour; shopping centres; spatial distribution

Links

MUNI/A/1406/2021, interní kód Repo.
Changed: 13/3/2023 03:45, RNDr. Daniel Jakubík

Abstract

V originále

The book presents a comprehensive view of the development and transformation of retail in Central Europe, specifically in the Czech Republic, Slovakia, Poland, and Hungary (so-called Visegrad Group countries, Visegrad Four or V4). These countries have long-term common historical ties and culture, the consequences of a socialist past and are still united by common economic and geopolitical interests. The text aims to present readers with a deeper insight into the retail environment of the V4 countries, which is linked to three decades of post-socialist transformation. This was and is associated with a fundamental change in the economic environment, localization strategies and spatial distribution creating a new network structure, with new catchment and commuting links associated with the development of large retail units, and with a fundamental change in shopping behavior and consumer preferences of the affected populations by restricting purposeful shopping only and moving to entertainment and leisure in shopping centres. The book also reflects current trends in the use of smart technologies in shopping and responds to the impact of the COVID-19 pandemic on today's retail.

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