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@article{42327,
   author = {Emmer, Filip and Holešinská, Andrea},
   article_location = {Brno},
   article_number = {2},
   doi = {http://dx.doi.org/10.2478/cjot-2019-0006},
   keywords = {tourism; big data; mobility behaviour; destination management},
   language = {eng},
   issn = {1805-3580},
   journal = {Czech Journal of Tourism},
   title = {Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management},
   url = {http://www.cjot.cz/cislo/en/302/02-2019/},
   volume = {8},
   year = {2020}
}

TY  - JOUR
ID  - 42327
AU  - Emmer, Filip - Holešinská, Andrea
PY  - 2020
TI  - Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management
JF  - Czech Journal of Tourism
VL  - 8
IS  - 2
SP  - 85-102
EP  - 85-102
PB  - Masarykova univerzita
SN  - 1805-3580
KW  - tourism
KW  - big data
KW  - mobility behaviour
KW  - destination management
UR  - http://www.cjot.cz/cislo/en/302/02-2019/
N2  - The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.
ER  - 

EMMER, Filip a Andrea HOLEŠINSKÁ. Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management. \textit{Czech Journal of Tourism}. Brno: Masarykova univerzita, 2020, roč.~8, č.~2, s.~85-102. ISSN~1805-3580. Dostupné z: https://dx.doi.org/10.2478/cjot-2019-0006.