In this paper, ontology based dialogue strategies are presented in connection with the concept of communicative images. Communicative images are graphical objects integrated with a dialogue interface and linked to an associated knowledge database which stores the semantics of the objects depicted. The relevant pieces of information can be linked to the external knowledge distributed in a social network. Exploiting a formal ontology approach facilitates the process of deriving information from relevant texts that can be found in the social network and it simultaneously forms a suitable framework for supporting dialogue communication in natural language. This approach is discussed and illustrated with various examples in this paper.