SONNKOVÁ, Pavlína. Cestovní ruch a senioři: Distanční studijní text. 1st ed. Opava, 2019, 124 pp.
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Basic information
Original name Cestovní ruch a senioři: Distanční studijní text
Name in Czech Cestovní ruch a senioři: Distanční studijní text
Authors SONNKOVÁ, Pavlína.
Edition 1. vyd. Opava, 124 pp. 2019.
Other information
Original language Czech
Type of outcome Textbook
Confidentiality degree is not subject to a state or trade secret
Organization Fakulta veřejných politik v Opavě – Slezská univerzita v Opavě – Repository
Keywords (in Czech) cestovní ruch; členění cestovního ruchu; seniorský cestovní ruch; ubytovací služby; stravovací služby; doplňkové služby; poptávka; nabídka služeb; nové trendy; CZ.02.2.69/0.0./0.0/16_015/0002400
Changed by Changed by: Bc. Ivana Glabazňová, učo 2368. Changed: 16/9/2020 17:51.
Abstract
Cílem studijní opory je seznámit studenty se základními aspekty cestovního ruchu seniorů. Opora se zaměřuje na charakteristiku seniorů na trhu cestovního ruchu, zmapování současné situace a definování jeho nejdůležitějších charakteristik. Po prostudování studijní opory by měl student porozumět specifikům nabídky a poptávky služeb, produktů v oblasti seniorského cestovního ruchu a měl by dokázat analyzovat nabídku služeb na trhu.
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