Podrobný výpis o publikaci
2019
Intercultural communication: Distance learning study materials
KAJZAR, Patrik a Martina CHYLKOVÁZákladní údaje
Originální název
Intercultural communication: Distance learning study materials
Autoři
KAJZAR, Patrik a Martina CHYLKOVÁ
Vydání
Karviná, 150 s. 2019
Další údaje
Jazyk
angličtina
Typ výsledku
Učebnice
Utajení
není předmětem státního či obchodního tajemství
Organizace
Obchodně podnikatelská fakulta v Karviné – Slezská univerzita v Opavě – Repozitář
ISBN
978-80-7510-376-5
Klíčová slova česky
CZ.02.2.69/0.0./0.0/16_015/0002400
Klíčová slova anglicky
Intercultural communication; interdisciplinary field; verbal and non-verbal interaction; communication competence; culture; knowledge; essentials skills; communication techniques; business communication; CV; CZ.02.2.69/0.0./0.0/16_015/0002400
Změněno: 1. 4. 2022 03:26, Bc. Ivana Glabazňová
Anotace
V originále
The study text Intercultural Communication is for students of regular and distance study, mainly for the students with an interest in dealing with situations that are connected with intercultural surroundings and leading business on globalized market. It focuses on doing business in intercultural environment with the emphasis on specifics of chosen cultures. It enlarges the knowledge of cultural awareness needed for a business career. The text emphasizes culture specifics influencing successful communication with clients and professional terminology related to customer care, services, and spoken and written communication in English.It is divided into 12 chapters dealing with topics of culture dimensions, division of cultures, verbal and non-verbal communication, business communication, etiquette, meetings and negotiations, and dealing with written communication as well.