Přehled o publikaci

The subject introduces us to the organizational behavior of a company and its corporate culture. The most important building block of anycompany is the individual, so at the beginning we deal with the personality traits of the individuals in the organization and focus in more detail on the position of a manager. As the next topic we also analyze managerial functions such as management, and leadership, motivation and stimulation, decision making, control, evaluation and rewards or communication. We will become familiar with the concepts of corporate identity, corporate image, their meaning and division, as well as with the corporate culture, the clarification of which is necessary to understand the internal structure of the organization. In view of the efforts of increasingly effective management of the company, it is necessary to introduce prospective changes. We will learn the causes, factors, and orientation of desired changes, their diagnostics and methodology of their solutions. The process of change brings several misunderstandings and conflicts, so it will be necessary to address the specifics of ethical behavior in the organization at the end of this publication.