The paper focuses on the use of computer simulation with multi-agent approach to modeling in tourism. The model of decision making by a participant in tourism is based on push / pull factors, with a focus on motivation (initiation) to make the journey and destination selection. The simulation model will be implemented in the NetLogo 6.0 modeling tool. The simulation model will be created with the use of if-what analysis and will allow the parameters to be changed during the simulation and thus affect the behaviors of visitors' agents in the artificial environment of the model. The aim is to identify the key factors that affect the visitor traffic, as well as the initiating factors that determine the willingness of the region to travel.