This article summarizes findings of a new organization and management of tourism in the South Bohemian Region. Its creation was based on the Concept of tourism development in the South Bohemia Region, 2015 -2020. The launching of tourist regions and their destination management is strictly based on the initiative of the stakeholders in the area. Their activities are financed according to the principle of adicionality. Thus, financial support from the regional budget must always be complemented by private funds obtained destination management in the ratio of 1:1. Additionally region financially supports the wages of destination management.