Podrobný výpis o publikaci
2018
To Tell the Truth : Ad Watch Coverage, Ad Tone, and the Accuracy of Political Advertising
MEIRICK, Patrick C., Gwendelyn S. NISBETT, Lindsey A. HARVELL-BOWMAN, Kylie J. HARRISON, Matthew D. JEFFERSON et. al.Základní údaje
Originální název
To Tell the Truth : Ad Watch Coverage, Ad Tone, and the Accuracy of Political Advertising
Autoři
MEIRICK, Patrick C. (840 Spojené státy), Gwendelyn S. NISBETT (840 Spojené státy), Lindsey A. HARVELL-BOWMAN (840 Spojené státy), Kylie J. HARRISON (840 Spojené státy), Matthew D. JEFFERSON (840 Spojené státy), Tae-Sik KIM (410 Korejská republika, garant, domácí) a Michael W. PFAU (840 Spojené státy)
Vydání
Political Communication, Routledge, 2018, 1058-4609
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
Písemnictví, masmedia, audiovize
Stát vydavatele
Velká Británie a Severní Irsko
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Kód RIV
RIV/00216224:14230/18:00102156
Organizace
Fakulta sociálních studií – Masarykova univerzita – Repozitář
UT WoS
000438409200007
Klíčová slova anglicky
Political advertising; Negative advertising; Ad watches; Political journalism; Fact checking
Návaznosti
CZ.1.07/2.2.00/28.0225, interní kód Repo.
Změněno: 5. 9. 2020 02:42, RNDr. Daniel Jakubík
Anotace
V originále
This study examined the relationships among newspaper ad watch coverage, ad tone, and the accuracy of political advertising. A sample of political advertisements (N = 160) was drawn from the Campaign Media Analysis Group (CMAG) database and other sources for eight U.S. Senate races. Two experts on each race evaluated the ads’ accuracy and their ideological portrayals of candidates, while trained coders analyzed other aspects of the ads. Ad watch coverage from these races (ad watch N = 109) also was content-analyzed. The number of ad watches overall in a race and the number that explicitly criticized ads were positively related with the level of accuracy of political ads and with a tendency to portray their favored candidates closer to their actual ideological position—but the overall number of ad watches also was positively related with a tendency for ads to portray opponents as more extreme than their positions warranted. Ad watches usually tend to scrutinize negative ads more, but ad watch coverage in this study was unrelated with ad tone and with the number of negative ads in a race. Positive ads were rated as more accurate but also more prone to exaggerate the supported candidates’ centrism compared to other ads. Normative and practical implications are discussed.