D
2015
Trends in Customer Services and Interfunctional Coordination by Manufacturers
KAŇOVSKÁ, Lucie a Eva TOMÁŠKOVÁ
Základní údaje
Originální název
Trends in Customer Services and Interfunctional Coordination by Manufacturers
Autoři
KAŇOVSKÁ, Lucie a Eva TOMÁŠKOVÁ
Vydání
Nizozemí, Procedia - Social and Behavioral Sciences, od s. 677-682, 6 s. 2015
Další údaje
Typ výsledku
Stať ve sborníku
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Označené pro přenos do RIV
Ano
Kód RIV
RIV/00216224:14220/15:00086291
Organizace
Právnická fakulta – Masarykova univerzita – Repozitář
Klíčová slova anglicky
Customer services; Interfunctional coordination (IFC); Market orientation; Manufacturers of electrical equipment; Manufactures of electronic component; Czech Republic.
V originále
The purpose of the paper is to describe the most important trends by manufacturers producing electric equipment and electronic components in the Czech Republic. We focus on customer services and interfunctional coordination (IFC), part of market orientation. We prepared questionnaire in the form of the Likert scale. Sixty companies participated in our research. The crucial trends in customer services are: (1) New products are developed, tested and improved according to customer needs; (2) Respondents clearly understand strategic importance and benefits of providing customer services; (3) Provided products are both delivered in time and in very good technical conditions according to customer orders; (4) Respondents enable repeated using products by help of after-sale service, renovation or refurbishing items for their customers. The crucial trends in IFC are: some companies have gaps in (1) information coordination; (2) gaining and analysing information about external environment; (3) and attitude of their workers towards a company.
Zobrazeno: 6. 5. 2026 22:02