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@inproceedings{15785,
author = {Šafrová Drášilová, Alena},
address = {Koper (Slovenia)},
booktitle = {ABSRC 2012 Venice Conference Proceedings},
keywords = {MNCs; international management; Bartlett and Ghoshal typology; Czech economy},
howpublished = {paměťový nosič},
language = {eng},
location = {Koper (Slovenia)},
isbn = {978-961-92917-3-3},
pages = {nestránkováno},
publisher = {Edukator d.o.o. Koper},
title = {Typology of Multinational Companies Having a Subsidiary in the Czech Republic According to Bartlett and Ghoshal},
year = {2012}
}
TY - JOUR
ID - 15785
AU - Šafrová Drášilová, Alena
PY - 2012
TI - Typology of Multinational Companies Having a Subsidiary in the Czech Republic According to Bartlett and Ghoshal
PB - Edukator d.o.o. Koper
CY - Koper (Slovenia)
SN - 9789619291733
KW - MNCs
KW - international management
KW - Bartlett and Ghoshal typology
KW - Czech economy
N2 - The paper deals with the typology of multinational companies (MNC) that have a subsidiary in the Czech Republic, according to the theory developed by Bartlett and Ghoshal. Typologizing was based on an extensive survey focusing on the special characteristics of the organization and management of MNCs. For the purposes of the classification of companies, three groups and three transition zones were determined. As only companies that consider themselves to belong to a coherent group took part in the survey, it only included the Multidomestic, Global and Transnational types, and transitions between them. It turned out that mainly MNCs of the transition type between the Global and Transnational Strategy are present in the Czech Republic. A total of 23 percent of companies that responded in the survey could not be included in any of the defined areas, because they showed a combination of elements of all the above-mentioned types.
ER -
ŠAFROVÁ DRÁŠILOVÁ, Alena. Typology of Multinational Companies Having a Subsidiary in the Czech Republic According to Bartlett and Ghoshal. In \textit{ABSRC 2012 Venice Conference Proceedings}. Koper (Slovenia): Edukator d.o.o. Koper, 2012, s.~nestránkováno, 11 s. ISBN~978-961-92917-3-3.
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