Detailed Information on Publication Record
2020
Theatre graphics and graphic theatre : Zich's semantics in posters and publicity
MARYŠKA, MartinBasic information
Original name
Theatre graphics and graphic theatre : Zich's semantics in posters and publicity
Name in Czech
Divadelní grafika a grafické divadlo: Sémantika Otakara Zicha na divadelních plakátech a reklamě
Authors
MARYŠKA, Martin
Edition
Theatralia, Brno, Masarykova univerzita, 2020, 1803-845X
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization
Filozofická fakulta – Repository – Repository
Keywords (in Czech)
divadelní plakát; divadelní reklama; divadelní ikonografie; vizuální komunikace; grafický design; Otakar Zich; Ivo Osolsobě; Gilbert Lesser; Uli Weber; Jakub Gulyás; Alphonse Mucha; Sarah Bernhardt
Keywords in English
theatre poster; theatre publicity; theatre iconography; visual communication; graphic design; Otakar Zich; Ivo Osolsobě; Gilbert Lesser; Uli Weber; Jakub Gulyás; Alphonse Mucha; Sarah Bernhardt
Links
MUNI/A/1218/2019, interní kód Repo.
Změněno: 20/2/2021 01:59, RNDr. Daniel Jakubík
Abstract
V originále
The essay employs the concept of the 'semantic image' as articulated by Czech aesthetician Otakar Zich in his book The Aesthetics of Dramatic Art in order to outline how theatre publicity relates to theatre production and performance. Theatre graphics, posters, and other promotional materials contain images that substitute or compensate for what is not to be seen and heard onstage in form of 'technical images'; thus, these graphics condition the 'representational images' of dramatic locations.1 Publicity images can be also used to manipulate imagery associations related to actors as well as dramatic characters in order to facilitate their desired reception. This article focuses on the posters produced for Prague's National Theatre opera production of Tramvestie (2019) and two stagings of Peter Shaffer's Equus (1973, 2007) along with Alphonse Mucha's posters for Sarah Bernhardt.
