KAŠPAROVÁ, Klára. Cvičebnice do předmětu Marketing 2 (Workbook). Online. 1st ed. Brno: Masarykova univerzita, 2015.
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Basic information
Original name Cvičebnice do předmětu Marketing 2
Name in Czech Cvičebnice do předmětu Marketing 2
Name (in English) Workbook
Authors KAŠPAROVÁ, Klára.
Edition 1. vyd. Brno, 2015.
Publisher Masarykova univerzita
Other information
Type of outcome Teaching aids, texts (including individual chapters in textbooks)
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization Ekonomicko-správní fakulta – Repository – Repository
Keywords (in Czech) komunikační modely; vize; mise; značka; komunikační plán; direct marketing; public relations; reklama
Keywords in English communications models; vision; mission; brand; communication plan; direct marketing; public relations; advertising
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 2/9/2020 17:49.
Abstract
Cvičebnice posiluje, rozvíjí a prohlubuje látku probíranou v rámci předmětu Marketing 2 (Marketingová komunikace).
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cvicebnice_marketing2_ePDF.pdf   File version 2/9/2020

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cvicebnice_marketing2_ePDF.pdf
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https://repozitar.cz/auth/repo/39768/900377/
Address for the users outside IS
https://repozitar.cz/repo/39768/900377/
Address within Manager
https://repozitar.cz/auth/repo/39768/900377/?info
Address within Manager for the users outside IS
https://repozitar.cz/repo/39768/900377/?info
Uploaded/Created
Wed 2/9/2020 17:49

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Right to administer:
  • a concrete person Mgr. Lucie Vařechová, uco 106253
  • a concrete person RNDr. Daniel Jakubík, uco 139797
  • a concrete person Mgr. Jolana Surýnková, uco 220973
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