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@inproceedings{23307, author = {Hes, Aleš and Hesová, Ivana and Knihová, Ladislava and Knihová, Ladislava and Hesová, Ivana}, address = {Trnava}, article_number = {I.}, booktitle = {Marketing Identity - Digital Life - Part I.}, keywords = {Internet advertising; digitisation; marketing; enterprise; market; customer.}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Trnava}, isbn = {978-80-8105-779-3}, pages = {68-80}, publisher = {Publishing house of Michal Vaško}, title = {Digitisation of Advertising and Its Economic Effect.}, volume = {15}, year = {2016} }
TY - JOUR ID - 23307 AU - Hes, Aleš - Hesová, Ivana - Knihová, Ladislava - Knihová, Ladislava - Hesová, Ivana PY - 2016 TI - Digitisation of Advertising and Its Economic Effect. VL - 15 IS - I. SP - 68-80 EP - 68-80 PB - Publishing house of Michal Vaško CY - Trnava SN - 9788081057793 KW - Internet advertising KW - digitisation KW - marketing KW - enterprise KW - market KW - customer. N2 - The ever growing demand for the use of new information technologies is forcing many companies to take revolutionary steps in order to maintain fair approach to their customers. Any company striving to be successful in these days has to monitor and analyse the development of information technologies and behaviour of the segment of customers to whom the company wants to sell its products and services. Internet marketing has been undergoing a huge technological development. Technical knowledge has become essential in order to set up and keep the digital advertisement on the internet. Therefore, this document focuses on the assessment of the economic efficiency of internet advertising of a company. The real-life example will be used to verify or falsify the hypothesis whether internet digital advertising has better future in comparison with the other standard forms of advertising. ER -
HES, Aleš, Ivana HESOVÁ a Ladislava KNIHOVÁ. Digitisation of Advertising and Its Economic Effect. In KNIHOVÁ, Ladislava a Ivana HESOVÁ. \textit{Marketing Identity - Digital Life - Part I.}. Trnava: Publishing house of Michal Vaško, 2016. s.~68-80. ISBN~978-80-8105-779-3.
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