Přehled o publikaci
2016
Remediation of Sign Texts as the Theme of Cultural Studies
PAVELKA, JiříBasic information
Original name
Remediation of Sign Texts as the Theme of Cultural Studies
Name in Czech
Remediace znakových textů jako téma kulturních studií
Authors
PAVELKA, Jiří (203 Czech Republic, guarantor, belonging to the institution)
Edition
Procedia - Social and Behavioral Sciences, Elsevier, 2016, 1877-0428
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
Literature, mass media, audio-visual activities
Country of publisher
United States of America
Confidentiality degree
is not subject to a state or trade secret
References:
RIV identification code
RIV/00216224:14230/16:00089432
Organization
Fakulta sociálních studií – Repository – Repository
UT WoS
000387478700156
Keywords (in Czech)
remediace; visuální text; textová analýza; interpretace
Keywords in English
remediation; visual text; text analyses; interpretation
Changed: 2/9/2020 18:43, RNDr. Daniel Jakubík
Abstract
V originále
Sign texts hide different versions of cultural reality, in whose creation and interpretation are involved their producers and consumers. The problem is what role in the processes of text interpretation constructing cultural realities plays remediation as a transport of texts from one communication medium into another. The study aims to find out what role in the processes of cultural practices plays remediation of visual sign texts and what changes in the mediated contents causes remediation of visual sign texts? The study aims to reflect the fact that the socio-cultural reality is presented, constructed and stored in the processes of cultural practices, which is an essential component of remediation and interpretation of sensate sign texts and to analyze selected visual texts with the intention to identify changes that causes remediation carried out by different communication media. In context of textual approaches of cultural studies the study uses qualitative methods – semiotic, narrative and discourse analysis of visual sing text. The study analyzes selected visual sign texts that carry different communication media, among other artistic collage, poster, exhibition catalog, illustration in a popular science book, and e-mail. The study showed that the remediation of visual texts is an instrument of semiotic and cultural transfer, is initiated by socio-cultural practices and brings changes in contents of sign texts. It further showed that the remediation is simultaneously the bearer of cultural traditions and initiator of cultural changes since ancient times. Interpretation of selected visual texts concluded that remediation is a basic condition for reproduction of cultural values, norms and myths as elementary forms of cultural integration and that remediation in the context of contemporary cultural studies is not only an important research topic, but also the research problem that has not been sufficiently thoroughly theoretically nor practically processed.