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@inproceedings{19367, author = {Šafrová Drášilová, Alena}, address = {Brno}, booktitle = {Proceedings of Selected Papers}, edition = {1st Edition}, keywords = {MNC;organizational strategy;financial performance;relationship between headquarter and subsidiary;empirical research}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Brno}, isbn = {978-80-214-5227-5}, pages = {301-311}, publisher = {Faculty of Business and Management, Brno University of Technology}, title = {Specifics of financial performance of subsidiaries of multinational corporations in the Czech Republic}, url = {http://konference.fbm.vutbr.cz/ic/useruploads/files/SELECTED_PAPERS_2015.pdf}, year = {2015} }
TY - JOUR ID - 19367 AU - Šafrová Drášilová, Alena PY - 2015 TI - Specifics of financial performance of subsidiaries of multinational corporations in the Czech Republic PB - Faculty of Business and Management, Brno University of Technology CY - Brno SN - 9788021452275 KW - MNC;organizational strategy;financial performance;relationship between headquarter and subsidiary;empirical research UR - http://konference.fbm.vutbr.cz/ic/useruploads/files/SELECTED_PAPERS_2015.pdf N2 - This paper focuses on the specifics of the evaluation of the MNC’s subsidiaries. It deals mainly with issues of financial performance in relation to the organizational strategy ccording to the theory made by Bartlett and Ghoshal.The evaluation showed that for MNCs applying in Czech branches centralization strategy (but not those who choose such a strategy globally) the financial performance of the centralized subsidiaries is not important. These subsidiaries should have other objectives than high profit, e.g. strategic objectives in some categories of the costs, effectiveness or the volume and quality of production. Nevertheless optimal balance of centralization and decentralization in the form of a transition strategy GT encourages subsidiary to higher financial performance. ER -
ŠAFROVÁ DRÁŠILOVÁ, Alena. Specifics of financial performance of subsidiaries of multinational corporations in the Czech Republic. Online. In \textit{Proceedings of Selected Papers}. 1st Edition. Brno: Faculty of Business and Management, Brno University of Technology, 2015, s.~301-311. ISBN~978-80-214-5227-5.
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