PETRANOVÁ, Dana and Norbert VRABEC. Persuázia v mediálnej a marketingovej komunikácii. In Marketingová komunikace a společnost. Praha: Vysoká škola finanční a správní. p. 53-60. ISBN 978-80-7408-097-5. 2014.
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Basic information
Original name Persuázia v mediálnej a marketingovej komunikácii
Authors PETRANOVÁ, Dana and Norbert VRABEC.
Edition Praha, Marketingová komunikace a společnost, p. 53-60, 8 pp. 2014.
Publisher Vysoká škola finanční a správní
Other information
Original language Slovak
Type of outcome Proceedings paper
Field of Study Economics
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization Vysoká škola finanční a správní, a.s. – Repository
ISBN 978-80-7408-097-5
Keywords (in Czech) persuaze, komunikace, masmédia, marketing
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  • a concrete person Dr. Ing. Luboš Sychra, uco 31003
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