J 2025

Abandoned by Elites, United by Crisis: Anti-Discourses and theReinforcement of a Dissatisfied Collective Identity Online

NOVOTNÁ, Martina and Lenka VOCHOCOVÁ

Basic information

Original name

Abandoned by Elites, United by Crisis: Anti-Discourses and theReinforcement of a Dissatisfied Collective Identity Online

Authors

NOVOTNÁ, Martina and Lenka VOCHOCOVÁ

Edition

Mass Communication and Society, Abingdon, Francis, 2025, 1520-5436

Other information

Language

English

Type of outcome

Article in a journal

Country of publisher

United States of America

Confidentiality degree

is not subject to a state or trade secret

References:

Organization

Fakulta sociálních studií – Repository – Repository

Keywords in English

online discussions, uncertainty, social identities, populist rhetoric, COVID-19, Russo-Ukrainian war

Links

LX22NPO5101, research and development project.
Changed: 5/12/2025 00:51, RNDr. Daniel Jakubík

Abstract

In the original language

During times of crisis, fear may prompt a greater need for identity confirmation in order to reduce uncertainty. People find comfort in identifying with an online in-group, but this could worsen societal division. Our study analyzed Facebook discussions about the COVID-19 pandemic and the Russo-Ukrainian war in order to identify the common patterns of economic and social uncertainties expressed through repeated anti-narratives. We focused on the public Facebook pages of the two Czech TV news outlets with the largest and most diverse audiences during two phases of each crisis. We analyzed 1,680 comments with grounded theory coding procedures. The findings reveal that, regardless of the media outlets’ ideology, crisis topic, and political representation, similar polarizing narratives that resemble populist discourse are used to construct the identity of “the people” standing against “the elites.” The study highlights how repetitive narratives in mainstream online spaces can reinforce polarization and pose broader societal risks.

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