Přehled o publikaci
2021
Marketing Ideas through Academic Posters: An Avenue to Student Autonomy and Active Citizenship
SIEGLOVÁ, DagmarBasic information
Original name
Marketing Ideas through Academic Posters: An Avenue to Student Autonomy and Active Citizenship
Authors
SIEGLOVÁ, Dagmar
Edition
Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2021, 1338-7944
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
Keywords in English
student autonomy; marketing; academic poster
Tags
International impact, Reviewed
Changed: 23/9/2024 22:48, Barbora Dobrá
Abstract
V originále
Since social and environmental challenges posed by the highly volatile, uncertain and complex world will mainly impact upon the young, schools need to instill in their graduates a set of critical-thinking, problem-solving, decision-making, strategy-building, and communication skills in order for students to be informed and engaged citizens. This paper postulates that in higher education institutions (HEIs), this can be achieved through fostering motivation and student autonomy.