J 2021

Marketing Ideas through Academic Posters: An Avenue to Student Autonomy and Active Citizenship

SIEGLOVÁ, Dagmar

Basic information

Original name

Marketing Ideas through Academic Posters: An Avenue to Student Autonomy and Active Citizenship

Authors

SIEGLOVÁ, Dagmar

Edition

Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2021, 1338-7944

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50200 5.2 Economics and Business

Country of publisher

Slovakia

Confidentiality degree

is not subject to a state or trade secret

Organization

Škoda Auto Vysoká Škola o.p.s. – Repository

Keywords in English

student autonomy; marketing; academic poster

Tags

International impact, Reviewed
Changed: 23/9/2024 22:48, Barbora Dobrá

Abstract

V originále

Since social and environmental challenges posed by the highly volatile, uncertain and complex world will mainly impact upon the young, schools need to instill in their graduates a set of critical-thinking, problem-solving, decision-making, strategy-building, and communication skills in order for students to be informed and engaged citizens. This paper postulates that in higher education institutions (HEIs), this can be achieved through fostering motivation and student autonomy.

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