J 2021

Environmental guilt: How to work with climate concerns in marketing

ŠTRACH, Pavel

Basic information

Original name

Environmental guilt: How to work with climate concerns in marketing

Authors

ŠTRACH, Pavel

Edition

Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2021, 1338-7944

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50200 5.2 Economics and Business

Country of publisher

Slovakia

Confidentiality degree

is not subject to a state or trade secret

References:

Marked to be transferred to RIV

No

Organization

Škoda Auto Vysoká Škola z.ú. – Repository

Keywords in English

marketing; environmetal guilt; environmental protection

Tags

International impact, Reviewed
Changed: 23/9/2024 20:46, Barbora Dobrá

Abstract

In the original language

Specifying marketing tools and ways to deal with environmental guilt perceived by customers.

Files attached

Strach_Jost_Environmental_guilt.pdf Licence Creative Commons File version