Přehled o publikaci
2021
Born digital: Is there going to be a new culture of digital natives?
ŠTRACH, Pavel and Tomáš KINCLBasic information
Original name
Born digital: Is there going to be a new culture of digital natives?
Authors
ŠTRACH, Pavel and Tomáš KINCL
Edition
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, Spojené království Velké Británie a Seve, TAYLOR & FRANCIS LTD, 2021, 2163-9159
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
United Kingdom of Great Britain and Northern Ireland
Confidentiality degree
is not subject to a state or trade secret
References:
Marked to be transferred to RIV
No
Organization
Škoda Auto Vysoká Škola z.ú. – Repository
UT WoS
Keywords in English
Digital culture; differences; digital immigrant; concerns; digital natives
Tags
International impact, Reviewed
Changed: 23/9/2024 10:27, Barbora Dobrá
Abstract
In the original language
The paper strives to answer the question of whether Digital Natives and Digital Immigrants share similar concerns with other generations across national cultures. A traditional cross-cultural approach is scrutinized to unravel the extent to which technology has influenced and co-created the digital culture, which may emerge as a distinct sub-culture.
