2022
Promotional items: Lasting memory of right and wrong
ŠTRACH, PavelBasic information
Original name
Promotional items: Lasting memory of right and wrong
Authors
ŠTRACH, Pavel
Edition
Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2022, 1338-7944
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
Keywords in English
promotional products; measurable impact; brand
Tags
International impact, Reviewed
Changed: 21/9/2024 16:10, Barbora Dobrá
Abstract
V originále
Promotional products, promotional merchandise, giveaways, corporate gifts for business partners and employees have been popular lasting reminders of donors. There has always been a line of sceptics inside a company advocating that any number of (expensive) items will soon disappear from stock without any measurable impact on brand awareness and sales.
