J 2022

Configurator as a tool of marketing communication and its use in achieving emission targets

BERÁNEK, Martina

Basic information

Original name

Configurator as a tool of marketing communication and its use in achieving emission targets

Authors

BERÁNEK, Martina

Edition

Marketing Science & Inspirations, Bratislava, Slovenská republika, Universita Komenského v Bratislave, Fakulta managementu, 2022, 1338-7944

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50200 5.2 Economics and Business

Country of publisher

Slovakia

Confidentiality degree

is not subject to a state or trade secret

References:

Odkaz na plný text výsledku

Organization

Škoda Auto Vysoká Škola o.p.s. – Repository

Keywords in English

Emission targets; Configurator; Automotive

Tags

International impact, Reviewed
Changed: 17/9/2024 20:41, Barbora Dobrá

Abstract

V originále

This article focuses on the issue of car emission targets and using the automobile configurator as a tool of marketing communication which can help to achieve emission goals.
Displayed: 19/6/2025 10:26