Přehled o publikaci
2023
Developing meaningful sales leads in the online environment
ŠTRACH, PavelBasic information
Original name
Developing meaningful sales leads in the online environment
Authors
ŠTRACH, Pavel
Edition
Marketing Science & Inspirations, Bratislava, Universita Komenského v Bratislave, Fakulta managementu, 2023, 1338-7944
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
Keywords in English
sales funnel; online environment; customers behaviour
Tags
International impact, Reviewed
Changed: 13/9/2024 07:42, Barbora Dobrá
Abstract
V originále
A sales funnel looks at the consumer’s buying journey from a corporate perspective. A sales funnel is based on the idea that a company needs to attract many interested individuals, before narrowing them down until sales happen with some. This cut off is inevitable, although effective funnels convert higher numbers of target audience into buyers.
