MNCs are considered the vehicles for transferring practices across countries that disseminate their supposedly best practices across the globe [Geppert et al., 2006; Song, 2021]. Equality, diversity and inclusion practices are areas of social and managerial tension. We analyse the transfer of diversity, equity and inclusion practices within a large Western automotive multinational from Germany to its subsidiaries in the emerging economies of the Czech Republic, Russia, India, and South Africa. As our study aims to answer questions of why EDI practices are being transferred within MNCs and how are EDI practices transferred within MNCs to emerging economies, and how does institutional duality affect the transfer of EDI practices. The methodology is based on Yin [2017], with content analysis integrated into a qualitative case study approach.