Přehled o publikaci
2023
Are there any perceptual barriers of consumers for adopting battery electric vehicles?
ŠTRACH, Pavel, Tomáš KINCL and Eva JADERNÁBasic information
Original name
Are there any perceptual barriers of consumers for adopting battery electric vehicles?
Authors
ŠTRACH, Pavel, Tomáš KINCL and Eva JADERNÁ
Edition
First. Bratislava, MTS 2023 – The 8th International Scientific Conference „MARKETING MANAGEMENT, TRADE, FINANCIAL AND SOCIAL ASPECTS OF BUSINESS“ p. 33-43, 296 pp. 2023
Publisher
Vydavateľstvo EKONÓM
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
Organization
Škoda Auto Vysoká Škola o.p.s. – Repository
ISBN
978-80-225-5088-8
Keywords in English
consumer perception; sustainability; Electromobility; battery electric vehicle; Czech Republic; adoption
Tags
International impact, Reviewed
Changed: 13/9/2024 04:55, Barbora Dobrá
Abstract
V originále
Sustainability awareness is on the rise among Czech consumers. One of the ways to promote sustainable consumer behavior is the adoption of alternative transportation options, incl. individual transportation. In Europe, battery electric vehicles (BEVs) in particular are seen as the key way forward. The aim of this paper is to analyze perceptions, purchasing motivations, and perceptual barriers of Czech consumers for adoption of BEVs and other new energy vehicles. The paper builds upon a representative sample of 1,000 active car drivers. Key perceptual barriers identified in the research include especially limited experience with new energy vehicles, higher asking price, easy and availability of charging, whereas perceived environmental footprint was found to be the main element possibly contributing to adoption of BEVs. It remains a question, how perceptual barriers evolve over time.
