J 2021

Can the color red trick you into drinking less? A replication study

DOLEŽALOVÁ, Barbora; Natalie HUBÁČKOVÁ; Kamila LÁTALOVÁ; Eliška VÝBOROVÁ; Markéta ŽÁKOVÁ et al.

Basic information

Original name

Can the color red trick you into drinking less? A replication study

Authors

DOLEŽALOVÁ, Barbora; Natalie HUBÁČKOVÁ; Kamila LÁTALOVÁ; Eliška VÝBOROVÁ; Markéta ŽÁKOVÁ; Martin VACULÍK and Jakub PROCHÁZKA

Edition

Appetite, London, ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD, 2021, 0195-6663

Other information

Language

English

Type of outcome

Article in a journal

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

is not subject to a state or trade secret

References:

Marked to be transferred to RIV

Yes

RIV identification code

RIV/00216224:14230/21:00122103

Organization

Fakulta sociálních studií – Repository – Repository

EID Scopus

Keywords in English

Red color; Intake; Priming; Avoidance behavior; General avoidance motivation

Links

MUNI/A/1203/2019, interní kód Repo.
Changed: 8/4/2024 04:46, RNDr. Daniel Jakubík

Abstract

In the original language

This replication of the study of Genschow et al. (2012) examines the effect of the color red on beverage consumption. In total, 148 men were asked to consume drinks in either red- or blue-labeled cups. Cup labels were assigned at random. Unlike in the previous study, the findings in our replication study did not provide empirical support for the hypothesis that people will drink less from red-labeled cups than blue-labeled cups. The difference between groups in drink consumption was non-significant. Thus, the red color did not have an inhibitory effect on drink intake.

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