Přehled o publikaci
2021
Factors influencing millennials intention to use peer to peer accommodation
KURILLOVÁ, Alžbeta and Pavla MARCIÁNOVÁBasic information
Original name
Factors influencing millennials intention to use peer to peer accommodation
Authors
KURILLOVÁ, Alžbeta and Pavla MARCIÁNOVÁ
Edition
Economic Research-Ekonomska Istraživanja, CROATIA, FRANCIS LTD, 2021, 1331-677X
Other information
Language
English
Type of outcome
Article in a journal
Country of publisher
Croatia
Confidentiality degree
is not subject to a state or trade secret
References:
Marked to be transferred to RIV
Yes
RIV identification code
RIV/00216224:14560/21:00129896
Organization
Ekonomicko-správní fakulta – Repository – Repository
UT WoS
EID Scopus
Keywords in English
peer to peer accommodation; millennials; consumers behaviour; MGB model
Changed: 31/1/2026 00:51, RNDr. Daniel Jakubík
Abstract
In the original language
Our paper aimed to identify key factors affecting the use of peer to peer accommodation through the generation of millennials. The analysis of customer behaviour was based on a goal-oriented behavioural model (MGB) which was enlarged by the environmental responsibility and the impact of digital platforms. According to the findings of structural modelling, important influences on the desire to use a peer to peer (P2P) accommodation included the millennial generation’s attitudes towards social benefits and previous authentic experiences. The interesting finding is that environmental aspects alone were not a sufficient motivator to increase millennials’ desire to use a P2P accommodation.
