J 2025

Fuming Mad and Jumping with Joy : Emotional Responses to Uncivil and Post-Truth Communication by Populist and Non-Populist Politicians on Facebook During the COVID-19 Crisis

KLUKNAVSKÁ, Alena, Martina NOVOTNÁ and Olga EISELE

Basic information

Original name

Fuming Mad and Jumping with Joy : Emotional Responses to Uncivil and Post-Truth Communication by Populist and Non-Populist Politicians on Facebook During the COVID-19 Crisis

Authors

KLUKNAVSKÁ, Alena, Martina NOVOTNÁ and Olga EISELE

Edition

Mass Communication and Society, Abingdon, Francis, 2025, 1520-5436

Other information

Language

English

Type of outcome

Article in a journal

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

is not subject to a state or trade secret

References:

URL

Organization

Fakulta sociálních studií – Repository – Repository

DOI

http://dx.doi.org/10.1080/15205436.2023.2252396

UT WoS

001068089300001

EID Scopus

2-s2.0-85171679625

Keywords (in Czech)

post-truth; incivility; populism; emotions; political communication; COVID-19

Keywords in English

post-faktuální; neslušnost; populismus; emoce; politická komunikace; COVID-19

Links

LX22NPO5101, research and development project.
Changed: 8/1/2025 00:50, RNDr. Daniel Jakubík

Abstract

V originále

Social networking sites offer politicians an opportunity to mobilize followers through carefully crafted messages appealing to their emotions. We examine the effects of uncivil and post-truth communication of populist and non-populist party leaders on the emotional emoji reactions of social media users during the COVID-19 pandemic crisis. Conveying a disrespectful tone toward the participants and topics of the debate, lying accusations, and incivility have become prominent aspects of contemporary political discourse in many European countries. We combine research on emotional cues in online political communication and the effects of political elites’ messages on social media. We apply manual content analysis (N = 2,549 posts) to study the political communication of Czech political party leaders on Facebook during the COVID-19 pandemic (March 2020 to February 2021), which generated a higher sense of threat and uncertainty in the public. We show that uncivil and post-truth message elements, affiliation with a populist party, and pandemic influenced the volume of emotional interactions with political posts. The article has important implications for the study of how incivility and attacks on truthfulness can influence opinion exchange in public debate or increase societal polarization.
Displayed: 16/6/2025 12:08