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Previous studies, exploring the effect of political violence on group identities predominantly considered such exposure a unitary phenomenon, overlooking the impact of warfare’s aftermath on national belonging. The current study examines the effect of frames in communications on national Identification of Israelis across a tumultuous ten-year period of repeated political violence with varied aftermaths (2004-2013). Following an extensive content analysis of Israeli media, I was able to assess the perceived outcomes of each military operation occurring in the said timeframe. Statistical analysis revealed that the effect of recurrent warfare on Israeli national identification was mitigated by the perceived outcome of such warfare (success/failure from the Israeli point of view) and by sub-group membership (Arabs, Jews, Immigrants). Predictions based on social identity theory were confirmed, as an Israeli military success was highly associated with increased national identification for the general Israeli population. However, disaggregation of the Israeli society revealed an opposite tendency (reduced national pride following an Israeli military success) among minority groups: Israeli Arabs and immigrants. I argue that marginalization that follows religious and national lines accounts for the observed findings and discuss the argument against the backdrop of Israeli political history.