Evaluating the influence of government initiatives and social
platforms on green practices of Gen Z: The mediating role of
environmental awareness and consciousness

Přehled o publikaci

J 2023

Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness

AGRAWAL, Mini; Prateek KALIA; Priyanka NEMA; Adil ZIA; Kulvinder KAUR et al.

Basic information

Original name

Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness

Authors

AGRAWAL, Mini; Prateek KALIA; Priyanka NEMA; Adil ZIA; Kulvinder KAUR and Hephzibah Beula JOHN

Edition

Cleaner and Responsible Consumption, Amsterdam, Elsevier, 2023, 2666-7843

Other information

Language

English

Type of outcome

Article in a journal

Country of publisher

United States of America

Confidentiality degree

is not subject to a state or trade secret

References:

URL

Marked to be transferred to RIV

Yes

RIV identification code

RIV/00216224:14560/23:00130484

Organization

Ekonomicko-správní fakulta – Repository – Repository

Keywords in English

Environmental sustainability; Government initiatives; Social platform influence; Gen Z; Green practices

Changed: 1/2/2026 00:51, RNDr. Daniel Jakubík

Abstract

In the original language

The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA, and EC have a significant positive impact on GP, while ESGI does not affect GP. The study also examines the mediating role of EC and EA in the adoption/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their green initiative.

Files attached

https://is.muni.cz/publication/2268920/1-s2.0-S2666784323000104-main.pdf

Cite

AGRAWAL, Mini; Prateek KALIA; Priyanka NEMA; Adil ZIA; Kulvinder KAUR and Hephzibah Beula JOHN. Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness. Cleaner and Responsible Consumption. Amsterdam: Elsevier, 2023, vol. 8, March, p. 1-10. ISSN 2666-7843. Available from: https://doi.org/10.1016/j.clrc.2023.100109.

@article{55890,
   author = {Agrawal, Mini and Kalia, Prateek and Nema, Priyanka and Zia, Adil and Kaur, Kulvinder and John, Hephzibah Beula},
   article_location = {Amsterdam},
   article_number = {March},
   doi = {https://doi.org/10.1016/j.clrc.2023.100109},
   keywords = {Environmental sustainability; Government initiatives; Social platform influence; Gen Z; Green practices},
   language = {eng},
   issn = {2666-7843},
   journal = {Cleaner and Responsible Consumption},
   title = {Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness},
   url = {https://www.sciencedirect.com/science/article/pii/S2666784323000104},
   volume = {8},
   year = {2023}
}

TY  - JOUR
ID  - 55890
AU  - Agrawal, Mini - Kalia, Prateek - Nema, Priyanka - Zia, Adil - Kaur, Kulvinder - John, Hephzibah Beula
PY  - 2023
TI  - Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness
JF  - Cleaner and Responsible Consumption
VL  - 8
IS  - March
SP  - 1-10
EP  - 1-10
PB  - Elsevier
SN  - 2666-7843
KW  - Environmental sustainability
KW  - Government initiatives
KW  - Social platform influence
KW  - Gen Z
KW  - Green practices
UR  - https://www.sciencedirect.com/science/article/pii/S2666784323000104
N2  - The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA, and EC have a significant positive impact on GP, while ESGI does not affect GP. The study also examines the mediating role of EC and EA in the adoption/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their green initiative.
ER  -

AGRAWAL, Mini; Prateek KALIA; Priyanka NEMA; Adil ZIA; Kulvinder KAUR and Hephzibah Beula JOHN. Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness. \textit{Cleaner and Responsible Consumption}. Amsterdam: Elsevier, 2023, vol.~8, March, p.~1-10. ISSN~2666-7843. Available from: https://doi.org/10.1016/j.clrc.2023.100109.

Přehled o publikaci