Přehled o publikaci

The sociological community needs to constantly develop the tools used for data collection and adapt it to changes in the social environment, if it has the ambition to bring relevant knowledge. One of the ambitious innovations in quantitative research is the systematic combination of various forms of data collection (personal, telephone, electronic, correspondence) into the so-called mixed-mode survey. The paper will present not only the basic principles and principles of mixed-mode (multimode or mixed-mode), but also the results of its systematic development and testing in sociological, demographic and marketing research. Specifically, we draw on our focus groups and two surveys conducted in recent months to test the feasibility of a combination of RDD, the administration of an extensive online questionnaire, and the interviewer's collection of non-Internet populations. A study paving the way for large-scale inquiries of this kind confirmed the low success rate of telephone recruiting, which nevertheless leads to a balanced sample. We have also identified the importance of financial rewards, which can primarily increase confidence in research and perception of its importance, although its amount does not play a significant role. Overall, the findings of foreign methodological research prove to be indispensable, but many aspects of the mixed-mode design must be tested separately in the culturally-specific Czech environment.