V originále
The study text Intercultural Communication is for students of regular and distance study, mainly for the students with an interest in dealing with situations that are connected with intercultural surroundings and leading business on globalized market. It focuses on doing business in intercultural environment with the emphasis on specifics of chosen cultures. It enlarges the knowledge of cultural awareness needed for a business career. The text emphasizes culture specifics influencing successful communication with clients and professional terminology related to customer care, services, and spoken and written communication in English.It is divided into 12 chapters dealing with topics of culture dimensions, division of cultures, verbal and non-verbal communication, business communication, etiquette, meetings and negotiations, and dealing with written communication as well.