B
2011
Mystery Shopping. Prolegomena.
DLUHOŠOVÁ, Radmila; Alexandr BURDA; Eva VAVREČKOVÁ and Jana STUCHLÍKOVÁ
Basic information
Original name
Mystery Shopping. Prolegomena.
Name (in English)
Mystery Shopping. Prolegomena.
Authors
DLUHOŠOVÁ, Radmila; Alexandr BURDA; Eva VAVREČKOVÁ and Jana STUCHLÍKOVÁ
Edition
Opava, 114 pp. 2011
Other information
Type of outcome
Book on a specialized topic
Field of Study
50900 5.9 Other social sciences
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
Organization
Filozoficko-přírodovědecká fakulta – Slezská univerzita v Opavě – Repository
Keywords in English
market research; mystery shopping; gastronomy
In the original language
Publikace se věnuje možnostem analýzy kvality poskytovaných služeb v gastronomických zařízeních a v zařízeních cestovního ruchu a to zejména prostřednictvím metody mystery shopping.
In English
The publication is devoted to the possibilities of the analysis of the quality of services provided in catering and tourism establishments. In particular, the posibilities of mystery shopping are described.
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