VOGEL, Radek. Credibility-boosting devices in corporate annual reports (in 14th ESSE Conference Abstracts) (Credibility-boosting devices in corporate annual reports). In 14th Conference of the European Society for the Study of English (ESSE), Brno. ISBN 978-80-210-9015-6. 2018.
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Basic information
Original name Credibility-boosting devices in corporate annual reports (in 14th ESSE Conference Abstracts)
Name in Czech Jazykové prostředky posilující důvěryhodnost ve firemních výročních zprávách (ve sborníku abstraktů 14th ESSE Conference Abstracts)
Authors VOGEL, Radek (203 Czech Republic, guarantor, belonging to the institution).
Edition 14th Conference of the European Society for the Study of English (ESSE), Brno, 2018.
Other information
Original language English
Type of outcome Konferenční abstrakta
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14410/18:00101517
Organization Pedagogická fakulta – Repository – Repository
ISBN 978-80-210-9015-6
Keywords (in Czech) důvěryhodnost; implicitnost; korpus; persvaze; přesvědčování; pozitivní lexikum; reputace; vyhodnocení kvality sdělení; výroční zpráva
Keywords in English annual report; appraisal of message quality; corpus; credibility; implicitness; persuasion; positive words; reputation
Links GA17-16195S, research and development project.
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/9/2020 06:20.
Abstract
Apart from their informative and representative functions, annual reports of companies and institutions aim at enhancing the organisations’ image and credibility. According to the theory of communicative action formulated by Habermas (1984), credibility is based on meeting four validity claims, namely truth, sincerity, appropriateness and understandability. Credibility as such can be boosted by presenting or proving two major components, expertise and trust. A short genre incorporated in company annual reports, letters from executives (Letter from a CEO, Chairman´s statement, Chair´s Message, Letter to Shareholders, etc.) represent texts which attempt to persuade target readers about a competent management, strong visions, positive current situation and optimistic outlook. Combining the more subjective focus on trustworthiness and a more objectively based provision of credentials and achievements quoted to prove expertise, these letters in annual reports aim to persuade readers rather implicitly than explicitly, by establishing contact through direct address, personal endorsement, involvement and even cordiality. The paper analyses “executive letters” in the business documents subcorpus of the Corpus of English and Czech Specialised Discourses (CECSD 2017), with special emphasis on the selected verbs and nouns. The principal persuasive strategies identified in this genre contribute to a more public and interactive character of the otherwise relatively private and specialised discourse. The author wishes to acknowledge the support of the Czech Science Foundation, grant project 17-16195S “Persuasion Across Czech and English Specialised Discourses”.
Abstract (in Czech)
Kromě sdělné a reprezentační funkce mají výroční zprávy firem a institucí za cíl zlepšit obraz organizace a posílit její důvěryhodnost. Podle teorie komunikativní akce (Habermas 1984) je důvěryhodnost (kredibilita) založena na splnění čtyř validačních požadavků, jmenovitě pravdivosti, upřímnosti, přiměřenosti a srozumitelnosti. Credibility as such can be boosted by presenting or proving two major components, expertise and trust. A short genre incorporated in company annual reports, letters from executives (Letter from a CEO, Chairman´s statement, Chair´s Message, Letter to Shareholders, etc.) represent texts which attempt to persuade target readers about a competent management, strong visions, positive current situation and optimistic outlook. Combining the more subjective focus on trustworthiness and a more objectively based provision of credentials and achievements quoted to prove expertise, these letters in annual reports aim to persuade readers rather implicitly than explicitly, by establishing contact through direct address, personal endorsement, involvement and even cordiality. The paper analyses “executive letters” in the business documents subcorpus of the Corpus of English and Czech Specialised Discourses (CECSD 2017), with special emphasis on the selected verbs and nouns. The principal persuasive strategies identified in this genre contribute to a more public and interactive character of the otherwise relatively private and specialised discourse. The author wishes to acknowledge the support of the Czech Science Foundation, grant project 17-16195S “Persuasion Across Czech and English Specialised Discourses”.
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Vogel__shortened_abstract_ESSE_2018.docx   File version 7/9/2020

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  • a concrete person Mgr. Jolana Surýnková, uco 220973
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