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Remediation of Sign Texts as the Theme of Cultural Studies

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PAVELKA, Jiří. Remediation of Sign Texts as the Theme of Cultural Studies. Procedia - Social and Behavioral Sciences, Elsevier, 2016, 217/2016, No 217, p. 1233-1240. ISSN 1877-0428.
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Basic information
Original name Remediation of Sign Texts as the Theme of Cultural Studies
Name in Czech Remediace znakových textů jako téma kulturních studií
Authors PAVELKA, Jiří (203 Czech Republic, guarantor, belonging to the institution).
Edition Procedia - Social and Behavioral Sciences, Elsevier, 2016, 1877-0428.
Other information
Original language English
Type of outcome article in a journal
Field of Study Literature, mass media, audio-visual activities
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14230/16:00089432
Organization Fakulta sociálních studií - Repository
UT WoS 000387478700156
Keywords (in Czech) remediace; visuální text; textová analýza; interpretace
Keywords in English remediation; visual text; text analyses; interpretation
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 16/2/2019 00:59.
Abstract
Sign texts hide different versions of cultural reality, in whose creation and interpretation are involved their producers and consumers. The problem is what role in the processes of text interpretation constructing cultural realities plays remediation as a transport of texts from one communication medium into another. The study aims to find out what role in the processes of cultural practices plays remediation of visual sign texts and what changes in the mediated contents causes remediation of visual sign texts? The study aims to reflect the fact that the socio-cultural reality is presented, constructed and stored in the processes of cultural practices, which is an essential component of remediation and interpretation of sensate sign texts and to analyze selected visual texts with the intention to identify changes that causes remediation carried out by different communication media. In context of textual approaches of cultural studies the study uses qualitative methods – semiotic, narrative and discourse analysis of visual sing text. The study analyzes selected visual sign texts that carry different communication media, among other artistic collage, poster, exhibition catalog, illustration in a popular science book, and e-mail. The study showed that the remediation of visual texts is an instrument of semiotic and cultural transfer, is initiated by socio-cultural practices and brings changes in contents of sign texts. It further showed that the remediation is simultaneously the bearer of cultural traditions and initiator of cultural changes since ancient times. Interpretation of selected visual texts concluded that remediation is a basic condition for reproduction of cultural values, norms and myths as elementary forms of cultural integration and that remediation in the context of contemporary cultural studies is not only an important research topic, but also the research problem that has not been sufficiently thoroughly theoretically nor practically processed.
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