The aim of the article is to acquaint readers of Philosophical Magazine with Josef Šmajs's new book The evolutionary ontology of culture and the problem of doing business. We are closely focused on few aspects of the main problem as stated in Evolutionary Ontology which is the conflict between nature and culture. We conclude that Šmajs's book gives us new view on the issue of sustainable development which should be based from Šmajs's point of view on the new appreciation of human work in agriculture.