D
2013
Issues of coporate social responsibility web site communication of metal industry companies
KLAPALOVÁ, Alena
Basic information
Original name
Issues of coporate social responsibility web site communication of metal industry companies
Edition
Ostrava, METAL 2013, p. 1-7, 6 pp. 2013
Other information
Type of outcome
Proceedings paper
Field of Study
Management, administration and clerical work
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Marked to be transferred to RIV
Yes
RIV identification code
RIV/00216224:14560/13:00069719
Organization
Ekonomicko-správní fakulta – Repository – Repository
Keywords in English
CSR metal industry web communication
Links
MUNI/A/0762/2012, interní kód Repo.
In the original language
Companies processing and manufacturing metals belong to those which activities have significant impact on various issues covered by Corporate Social Responsibility towards several groups of affected stakeholders. One of the medium used for communication with the external stakeholders is also web site. Which information about companies should be or need not to be offered on web is the result of decision making. This is internal concern of managers resulting from the influence of different forces and interest. Paper presents the result of web sites content analysis focused on CSR communication of metal industry companies. The major objective of the analysis is to find out which themes within CSR are communicated through this medium.
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